New media to introduce Christian music to new markets


This wave of “new media” technology, including Apple’s iTunes Music Store and the website MySpace, enables artists to find fans and connect with them immediately. It’s also creating opportunities for Christian record companies—particularly battered by the downturn in the music industry—to target consumers.

And for Christian artists who make music for the masses and want to find a broader audience, the technological revolution is freeing their music from what some call the Christian music ghetto.

As Christian artists employ new media like iTunes and MySpace, they’re finding fans and connecting with them in immediate and lasting ways.

right on!